AutoDM (Automate)
Automatically DM people on Instagram when they engage — classic comment-to-DM, story reply, keyword DM, and more.
Where
Tools → AutoDM → tabs Automations, Follow-ups, Settings.
Connect Instagram (Business) under Social accounts first.
The 5 triggers
| Trigger | When it fires |
|---|---|
| Comments on your Post or Reel | Someone comments |
| Sends you a DM | Someone messages you (often with a keyword) |
| Replies to your Story | Someone replies to your Story |
| Comments on your Live | Someone comments on your Instagram Live |
| DMs your Post or Reel | Someone shares/DMs your content to you |
Exactly these five — build one automation per funnel.
Create an automation (full flow)
- Open Automations → create.
- Pick one trigger from the five above.
- For post/Reel triggers, choose scope:
- Specific post/Reel, or
- Any, or
- Next post/Reel (may require an upgrade).
- Keywords: list specific words or allow any comment/DM/reply.
- Optional: public comment replies (short lines) for comment triggers.
- Write the DM — text, or text + button.
- Button link: product, store, or custom URL. Use placeholders like name when offered.
- Name the automation → confirm → launch.
- Pause, edit, or duplicate anytime.
Follow-ups tab
Enable abandoned checkout emails and pick a delay (for example 12 / 24 / 48 hours) so warm buyers get a nudge.
Settings tab
Connection status and defaults — reconnect Instagram here if DMs stop sending.
Tips
- Keywords match whole words (“ai” will not match inside “pain”).
- Delivery delay is fixed (~1 second) — there is no delay slider.
- If several automations could match, the first matching one wins — keep funnels tidy.
- Test with your own Instagram before a launch.
- Volume limits depend on plan — see Plans & limits.
Next steps
Products · Publish · Insights · journey Comment → DM on the overview