Publish

Post or schedule content to Instagram and YouTube.

Where

Tools → Publish — use Queue and History tabs.

Complete publish flow

  1. Add media — from your library, device upload, link, or AI image (photos and videos as the picker allows).
  2. Choose destinations — connected Instagram and/or YouTube accounts.
    • YouTube: pick Public or Private.
    • Images go to Instagram, not YouTube.
  3. Caption — write or generate with AI. On Instagram, keep hashtags to at most 5.
  4. When — Publish now or schedule a time.
  5. Watch Queue for upcoming posts; cancel or retry from History if something fails.

Important product rules

  • There is no Story / Shorts picker. Instagram video posts as a Reel automatically.
  • Stay inside your plan’s Publish + LIVE storage (Plans).
  • Older unused media may be cleaned over time; LIVE assets are kept for active streams.

Planner handoff

From Planner, use Schedule post to jump into Publish with context.

Tips

  • Connect accounts first under Social accounts.
  • Test with Private YouTube before a big Public premiere.
  • Failed posts usually mean expired social permissions — reconnect and retry.

Next steps

Planner · Social accounts · AI Assistant