Publish
Post or schedule content to Instagram and YouTube.
Where
Tools → Publish — use Queue and History tabs.
Complete publish flow
- Add media — from your library, device upload, link, or AI image (photos and videos as the picker allows).
- Choose destinations — connected Instagram and/or YouTube accounts.
- YouTube: pick Public or Private.
- Images go to Instagram, not YouTube.
- Caption — write or generate with AI. On Instagram, keep hashtags to at most 5.
- When — Publish now or schedule a time.
- Watch Queue for upcoming posts; cancel or retry from History if something fails.
Important product rules
- There is no Story / Shorts picker. Instagram video posts as a Reel automatically.
- Stay inside your plan’s Publish + LIVE storage (Plans).
- Older unused media may be cleaned over time; LIVE assets are kept for active streams.
Planner handoff
From Planner, use Schedule post to jump into Publish with context.
Tips
- Connect accounts first under Social accounts.
- Test with Private YouTube before a big Public premiere.
- Failed posts usually mean expired social permissions — reconnect and retry.