Evidence

Case studies

Researched write-ups of public creator-commerce stories — with sources, and without invented SuperKreator customers.

Case studies

The India bio-store case: UPI already won checkout — personal handles did not

Public payments data and industry reports, not a SuperKreator customer. The pattern: India already pays on UPI; most creators still collect like a kirana QR.

Updated 2026-09-10 · 11 min

Case studies

@technovert.yogi’s one-reel AutoDM: what Superprofile published, and what it does not prove

A vendor-published Instagram comment-to-DM story from India. Useful as a playbook. Useless as a revenue forecast — Superprofile never published rupees.

Updated 2026-09-10 · 8 min

Case studies

Jenna Kutcher’s Instagram chat funnels: first-party dollars, US stack, India translation

A US creator’s own numbers for comment-to-DM, not a SuperKreator customer. The lesson is the funnel shape — not ManyChat as a UPI store.

Updated 2026-09-10 · 9 min