Superprofile — India’s creator store and AutoDM stack, explained without the pitch

Superprofile is a creator commerce and automation platform aimed first at India. Official India marketing describes a free-forever Starter experience (store, limited lead magnets, AutoDM on reels and posts) and a Creator plan that unlocks broader AutoDM — including stories and lives — plus selling digital products, courses, bookings, and events.

The same company also runs global accounts. Superprofile’s help center is explicit: you do not pick Indian vs global by hand. Region is detected from IP, timezone, phone, and similar signals. That split matters more than the homepage headline, because fees and payouts are not the same.

• Indian accounts take payment in INR (UPI, cards, BNPL). Superprofile routes payments centrally. Help docs list a platform fee of 5% + GST, and they note that a subscription is required to sell.
• Global accounts connect Stripe, PayPal, Paystack, or Coinbase. Superprofile says it does not take a platform fee there; creators pay the Creator plan (listed as $29/month in that help article) and processor fees only.

If you are comparing screenshots from Twitter with a friend’s dashboard, check which account type you actually have before you copy their fee math.

A typical India setup looks like this:

1. You create a public Superprofile page (the bio/store).
2. You add products — files, courses, webinars, 1:1 bookings — priced in rupees.
3. You connect a professional Instagram account for AutoDM.
4. You define keywords or comment rules. When someone comments on a reel, Superprofile can reply publicly and follow up in DMs with the offer or link.
5. The buyer pays through Superprofile’s India payment stack (UPI is the conversion story).
6. Access, files, or a booking confirmation follow the payment.

That loop is why Superprofile shows up in “ManyChat alternative for India” conversations. ManyChat is a stronger conversation product; Superprofile is a stronger sell-from-the-DM-in-INR product.

Under the hood, Instagram still requires a Business or Creator account for messaging automations, the same constraint every official-API vendor has. Superprofile is not exempt from Meta’s rules or from rate limits when a reel explodes.

Drawn from Superprofile’s India pricing and marketing pages (verify live; packaging changes):

• Link-in-bio store with products on the same page as links.
• AutoDM — Starter: DMs on reels and posts (marketing copy also says “unlimited” in places; the comparison grid still gates stories, lives, and advanced flows to Creator). Treat “unlimited” as a plan-specific claim and read the grid.
• Lead magnets, with a numeric cap on Starter (India pricing page has listed “10 leads” on the free tier) and unlimited on Creator.
• Monetization: digital products, courses, bookings, events on Creator.
• Multiple Instagram connections on Creator (India page has listed “up to 5”).
• Pro / custom: dedicated growth and ads managers, custom landing pages, WhatsApp support group — sales-led, not a public sticker price.

What you should not expect Superprofile to be:

• A Metricool-class social analytics suite.
• A 24/7 YouTube LIVE encoder.
• A Graphy-class LMS with DRM and native learner apps. Superprofile can sell courses; Graphy is built as the classroom.

Superprofile fits when:

• Your buyers are in India and already try to pay with UPI.
• Instagram comments are a primary sales channel, not an afterthought.
• You want one Indian company on the invoice for page + store + DMs.
• You are okay with Superprofile being the merchant rail (India) rather than connecting your own Cashfree or Razorpay account as the only processor.

It is a weaker fit when:

• You need WhatsApp + Messenger + SMS in one flow builder (ManyChat).
• You are a US-only seller who wants media kits and email — look at Beacons.
• You need agency-grade scheduling across 15 brands (Metricool).
• You want SuperKreator’s studio story (planner + LIVE) more than a proven AutoDM vendor.

Verify on superprofile.bio/in/pricing before you budget. Public India pages in 2026 have shown:

Global Creator pricing in Superprofile’s own help article is $29/month with no Superprofile platform fee on Stripe/PayPal payouts.

India selling fees (official help, Indian accounts):

• 5% + GST platform fee on sales.
• Subscription required to sell — the free marketing line (“launch your Store”) does not mean zero-cut, zero-plan commerce. Read the help article, not only the homepage FAQ.
• Payment methods listed: UPI, credit/debit cards, BNPL.

Processor and GST lines sit on top of the 5%. Do not compare “₹499/month” to ManyChat’s dollar price without also modeling the 5% + GST on revenue.

Onboarding, GST invoices, and settlement timing are operational details Superprofile controls. If payout speed is a decision factor, ask their support for the current settlement schedule rather than assuming T+0.

• India-native packaging. UPI, INR, and Instagram selling are not plugins.
• AutoDM that is a first-class surface, including stories and lives on Creator — SuperKreator ships comment-to-DM selling, but Superprofile’s story/live/advanced grid may still be deeper for some creators.
• Courses, bookings, and events in the same store as files, which is more than a bio list.
• Clear India vs global fee split documented in help, so you can model cost if you know your account type.
• Aggressive India list price on Creator (₹499 after the intro month) versus stacking Linktree + ManyChat + a course host.
• Existing creator base and playbooks in the Indian market. That matters when you want templates and peers, not a greenfield tool.

• You are in Superprofile’s payment perimeter in India. The 5% + GST and “subscription required to sell” rules are the cost of that convenience. If you already have a Cashfree or Razorpay setup you like, a platform that uses your gateway (SuperKreator uses Cashfree) is a different shape.
• Homepage copy vs plan grid. Marketing has said “unlimited AutoDMs” on free while the plan comparison still upsells stories, lives, and advanced flows. Trust the comparison table and in-app limits.
• Not a content studio. There is no serious public claim that Superprofile replaces Metricool or a 24/7 LIVE encoder.
• Global price is a different product economically. $29/month and no platform fee is not the same deal as ₹499 + 5%. Do not mix the two in a spreadsheet.
• Lock-in. Courses, automations, and the public URL all live in Superprofile. Migration is a project, as it is with every all-in-one.

• SuperKreator — Same India-store instinct (Cashfree UPI, bio + products on one username). Weaker on AutoDM maturity today; stronger as a bet on planner + LIVE in the same login. No public 5% fee schedule published.
• ManyChat — If Instagram/WhatsApp automation is the whole job and you will attach your own checkout. Priced in Active Contacts, not rupees.
• Graphy — If the product is a serious course business (DRM, apps, live class) and the bio is secondary.
• Gumroad — If you want merchant-of-record simplicity and a global audience, and you can live without UPI and AutoDM.
• DIY — Linktree + Razorpay + ManyChat. More control, more glue, more logins.

This is the fairest head-to-head on this site.

Superprofile wins today on: Instagram AutoDM breadth (especially stories/lives on Creator), course/booking packaging, and years of India-creator muscle memory. If you need comment-to-DM selling this week, Superprofile is the conservative pick.

SuperKreator wins today on: a store and bio that already run on Cashfree (you are not forced into Superprofile’s 5% + GST India rail as documented), and a product thesis that publishing and LIVE belong next to the store — even though planner/LIVE are not fully shipped in the dashboard yet.

Tie / depends: UPI for Indian buyers (both care), free-to-start bio, digital file delivery, “one Indian company” positioning.

Do not pick on logo. Pick on whether you need AutoDM maturity now (Superprofile) or store-plus-studio on Cashfree (SuperKreator).

Choose Superprofile when:

• AutoDM on posts, stories, and lives is how you make money.
• You want a vendor that already sells courses and bookings as normal SKUs.
• You accept 5% + GST (India) in exchange for not running your own payment ops.
• You want peers, templates, and a brand Indian Instagram sellers already recognize.

That is a coherent choice, not a compromise.

Consider SuperKreator when:

• You want Cashfree UPI on a store you control, without modeling Superprofile’s India platform fee as a given.
• The bio and the shop should be the same URL you are still happy to brand in two years.
• You care about calendar + LIVE landing in the same app as checkout — and you are willing to live with those modules arriving after the store.
• You are starting fresh and do not already have a Superprofile course catalog to migrate.

If AutoDM is the only requirement, Superprofile is the more finished specialist.